Article by Jake Browne, The Cannabist – June 12, 2014
On a rare trip to Boulder for a news piece with my friend Shawn Coleman, we stopped in at The Farm with national media in tow. As a boy with Iowa roots, my experience at farms couldn’t have been more different from what I walked in to. Mainly, a notable absense of overalls and hog smell. Instead, the main lobby is arguably the most gorgeous head shop I’ve ever stepped foot in. Forgoing the converted pawn shop look some trot out, it’s all shiny hardwoods and lush plants and well curated local art as far as the eye can see.
Staff members were knowledgeable and friendly throughout the experience, although everyone tends to be on their A game when the cameras come out. There was a sincerity that couldn’t be put on, though, and the bud bar experience had the little touches — like coffee beans to reset your nasal palette and magnifiers — that set The Farm apart. When I noted that the sample G13 smelled a little stale, they quickly brought out a second sample. Tempting as it was, I walked with the Island Sweet Skunk.